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In a nutshell, I still love you even today of all kinds seem more valuable to us when they are less available. We are often more motivated by the prospect of losing out than by gaining something of the exact same value. Limited Time Only use of scarcity in marketing is pervasive.

Promotions that feature something rare, in limited supply, or at a special price for a limited time are.

However, building natural scarcity and exclusivity into your offerings is a very smart business strategy that can pay off handsomely. The Long Tail world is built on scarcity.

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How does scarcity relate to blogging? Well, scarcity is a tool best used off road in more concentrated sales efforts that you point to from a blog post.

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However, I expect exclusivity to increase in blogging circles, with invitation-only communities and insider-only subscriptions, even if there is no money involved. Because you want your audience begging to listen to you, not the other way.

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